TechDev partnered with Jivamukti Yoga Puebla to redesign its website across desktop, tablet and mobile with a strategic vision in mind: increase conversion across all visit occasions. Together, we worked on enabling the right user experience, increase conversion rates and better understand their targeted customers.
How TechDev helped the first Jivamukti yoga studio in Latin America increase its monthly-unlimited sign-ups and optimize their response to interested customers.
Being the first jivamukti studio in Latin America, Jivamukti Yoga Puebla in on a journey to better understand their customer’s preferences from every angle: What they know about yoga, what they can expect from a Jivamukti Yoga class and what it takes to turn one-time skeptics into loyal, lifelong customers.
Our design concept for jivamuktiyogapuebla.com.mx was based on providing accurate, essential information to potential customers while integrating the latest technology into their site. We placed specific call to actions and streamlined the user experience in order to attract new customers that worked magnificently.
Since launching in June 2015, conversion
rates on both mobile and desktop have
shown a marked increase.
Jivamukti Yoga Puebla is a brand built on providing exceptional yoga experiences within a tight-knit community and is committed to making sure every part of its digital experience reflects that.