How TechDev helped the first Jivamukti yoga studio in Latin America increase its monthly-unlimited sign-ups and optimize their response to interested customers.

TechDev partnered with Jivamukti Yoga Puebla to redesign its website across desktop, tablet and mobile with a strategic vision in mind: increase conversion across all visit occasions. Together, we worked on enabling the right user experience, increase conversion rates and better understand their targeted customers.

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SEO
Management

Direct
29%

Referral
19%

Organic Search
35%

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Being the first jivamukti studio in Latin America, Jivamukti Yoga Puebla in on a journey to better understand their customer’s preferences from every angle: What they know about yoga, what they can expect from a Jivamukti Yoga class and what it takes to turn one-time skeptics into loyal, lifelong customers.

Our design concept for jivamuktiyogapuebla.com.mx was based on providing accurate, essential information to potential customers while integrating the latest technology into their site. We placed specific call to actions and streamlined the user experience in order to attract new customers that worked magnificently.

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Since launching in June 2015, conversion
rates on both mobile and desktop have
shown a marked increase.

60%

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  • new
  • visitors
  • daily
web design in San Francisco, Mexico City and New York web design in San Francisco, Mexico City and New York web design in San Francisco, Mexico City and New York

Jivamukti Yoga Puebla is a brand built on providing exceptional yoga experiences within a tight-knit community and is committed to making sure every part of its digital experience reflects that.

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    +22%

    Revenue

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    -40%

    Bounce rates

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    +55%

    Conversion

Only within a couple of months, revenue has increased by over 22%, bounce rates have decreased by over 40%, conversion rates have increased by over 55% and unique online visits have tripled.

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